Our Lures

The development of these world proven tournament winning lures started with Fred's (Designer and owner of Broadbill Custom Lures) world record catch on 23rd February 1975.

All Broadbill Custom Lures designs are blue-water tested and proven on Fred's Launch M.V. Broadbill, prior to manufacture at Fred's factory in Auckland. This gives the angler the greatest advantage for tournament wins, national and world record catches.

Broadbill Custom Lures are hand made and fully balanced to prevent roll over and dichromatic to enhance colour flash.

Broadbill Custom Lures are available in a large range of highly engineered head shapes and are colour matched with twin, world famous, teaser tail skirts.

Many other custom made head shapes and colour combinations are available on request. All are guaranteed to raise marlin and other gamefish.

Every Broadbill Custom Lure is quality checked by Fred, prior to international distribution. Our company has achieved world recognition through it's quality cost effective product, prompt personal service and efficient international delivery.

Broadbill Custom Lures have been responsible for winning numerous national and international tournaments including many world record catches.

Broadbill Custom Lures are sold direct from our showroom, via our website and by mail order.

For expert personal service, please PHONE, FAX or EMAIL Fred.

Georgina & Fred Bailey with export lure order

Tournament winning Blue Marlin caught on the World famous Translucent Squid-Med Angled Pusher.